TEM71: Susan de Weger of IgniteLab on why selling yourself as an artist is not selling out, the danger of the word "should" and her specific advice on applying for a grant
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TEM71: Susan de Weger of IgniteLab on why selling yourself as an artist is not selling out, the danger of the word "should" and her specific advice on applying for a grant
Topics Covered:
Susan's incredible career path that went from a "failed" attempt at a music career to starting and selling a multi-million dollar IT business with her husband to going back to get her graduate performance degree at the age of 40
The influence that Jeff Nelsen (interviewed in Episode 5) had on her career
How she still battles performance anxiety and has learned to accept the discomfort
The day she recognized that her experience and passions in both music and entrepreneurship made her want to reshape collegiate music curriculum (which led to IgniteLab)
Her specific advice on applying for a grant
Why selling yourself as an artist is not selling out
The importance of examining why you're afraid of rejection
The danger of the word "should"
What she learned from successfully building an IT consulting business that she's been able to apply to her music career
The questions you need to ask to differentiate between a good great idea and a great business
Why you need to figure out who you really are before learning tactics for succeeding in the music business
The importance of having a unique value proposition
How Susan's IT consulting business solved perceived problems for multiple different groups at the same time
Why compensating people working for you doesn't have to be only monetary and why people need to feel appreciated for their contributions
Networking is about giving and not about getting
Links:
"Ego Is the Enemy" by Ryan Holiday
"The Values Factor: The Secret to Creating an Inspired and Fulfilling Life" by John Demartini
"It's Not (JUST) About the Gig: A Musician's Guide to Creating the Mindset Which Leads to Career Success AND Fulfillment" by Dana Fonteneau
Favorite Quotes:
"You have to abandon all hope for a better past."
"A great idea is not a great business."
"When you're clear on the who and the what, the how is pretty straightforward."
"You can't say thank you enough."
It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:
https://www.patreon.com/tempodcast
Produced by Joey Santillo