If you feel a little squeamish about your marketing...
...you should probably trust your gut. This means you're doing it wrong.
This short article is a good reminder that there's two kinds of marketing:
The pushy car salesperson who is trying to get you to drive off of the lot that day in one of their cars no matter what they have to say to you
The complete opposite of that
Always trust your gut when it comes to marketing. The bad kind of marketing is like pornography. It can be a little hard define. But you always know it when you see it.