Processing negative reviews
No matter how convenient it would be for our egos, nothing you could ever produce for the world is going to be for everyone. Literally nothing.
Most Americans have never stepped foot in a Starbucks. Hard to believe if there are five within 10 miles of your residence, but it's true.
Most of us know that trying to please everyone is a fool's errand, yet we all bristle at negative reviews or feedback.
But that's a waste of time.
Follow the link for a great (and as always, short) post by Seth Godin on processing negative reviews in a constructive manner.