Quartet #20: Steve Jobs' Brilliant Pricing Strategy, How to Solve Problems More Effectively and More!
TEM Coaching Chats are back - and TEM is going to every other week.
I have been trying to completely set aside how I've been doing things in an effort to figure out how I would do them if I was starting over again with a clean slate.
Bascially, I'm just trying some things to increase my impact on the TEM audience as well as minimize the amount of work (in that order!)
I think I've hit on something. But ultimately, you all will decide whether I have or not!
And without further ado, here are this week's ideas...
Quartet of the Week
1. How To Solve Problems More Effectively With One Simple Change
This video is only 114 seconds!
Sometimes I like to share links to deep dives on topics and other times I like to share things that get in, make an impact and then get out.
I'm glad I stumbled onto this Daniel Pink video. Good stuff.
2. 8 Things Every "Link in Bio" Should Include
This article from music business reference site Hypebot talks about viewing your "Link in Bio" like an EPK (electronic press kit.)
There are many services that serve as a "Link in Bio" tool and some of them are even free. This article is a good place to start to make sure you are including the right stuff.
And remember, if someone is voluntarily trying to find out more about you, make it easy for them! Having a "Link in Bio" set up is a good way to accomplish that.
3. Steve Jobs' Brilliant Pricing Strategy
This is an Instagram Reel which means it is less than a minute!
This video shows hows Steve Jobs used something called anchoring to make the $499 price of the first iPad seem like a steal.
And that technique will work for anything you have to sell: booking your group, lessons, compositions, anything.
4. Tool I Couldn't Live Without: Adobe Express
I used to have a partner do all of the graphics for TEM and The Brass Junkies. When that partner decided they were moving on they set up some templates for me in Adobe Express and they were blown away by it when they tried it. Someone who does graphic design professionally couldn't believe how powerful it is while also being unbelievably easy to use.
Seriously, kick the tires on this thing. I find Canva pretty easy to use but this is next level. And Adobe also offers thousands upon thousands of royalty free images. It's kind of incredible how powerful this tool is and good graphics are vital for your website, videos, social media posts and promotional materials to name just a few things!
This Week in TEM
This is the first place I'm announcing this but as I said in the intro, TEM is moving to every other week.
Every part of the episode process takes time (writing the episode, making the graphics, editing the video, mastering the audio, writing the show notes, posting to the websites, doing promotion on social media, etc.) If I make slightly longer episodes every other week then the time spent doing most of those things will be halved. And that means more time to do more impactful things like coming up with new ways to serve the TEM audience through courses, group coachings and this newsletter.
But I am going to start TEM Coaching Chats back up again! I did one yesterday titled Fear in Fancy Shoes. You can follow the link to our YouTube channel or check it out here:
My Final Thought of the Week
Here's a quote to send you on your way:
“Don't let the noise of others' opinions drown out your own inner voice.”
—Steve Jobs
Steve Jobs was a quotable man! He was always good for a great soundbite and that is exactly what this is.
When I am obsessing about the opinions of others it doesn't allow me the space to hear my own voice, the one I should actually be following.
What a priceless reminder.
Cheers,
Andrew
The Entrepreneurial Musician
New To This Newsletter?
Subscribe here so you don't miss what I share next week.