Quartet #40: Why keeping your rates low isn't helping you as much as you think
Hello, friends!
I've missed you. There's been way, way too much real life happening in the last year but I feel like I'm coming out the other side.
Please do yourself a favor and at least click on #3. Small actions can have a profound impact - that goes for business and for life in general. I'll be thinking about this one for quite some time.
And now on to this week's ideas...
Quartet of the Week
1. Work Shutdown Ritual (2-min read)
I read this and my brain immediately started racing in a good way! I desperately need to update my systems because I've been feeling very overwhelmed and disorganized on the business front of late. This is a simple template to take a huge leap forward in that department.
I'll report back on the podcast with how it works for me.
2. Why Keeping Your Rates Low Isn't Helping As Much As You Think (2-min read or listen)
"Don't fall for the trap of keeping your rates low and thinking it will avoid the hardest part of the sales process."
If you keep in mind that convincing someone to pay you even $1 is the hardest part, you realize that keeping your rates low isn't as effective as you think it is. And it's a lot harder for me to hide behind low pricing when I realize it doesn't even really work.
3. Small Actions Can Have a Huge Impact (1-minute read)
This is a powerful reminder of the importance of humanity but also that small, thoughtful, and deliberate actions will make an impact. That goes for business and for life.
I'll still be thinking about this one tomorrow.
4. TEM Tool: Triple Flame App
This app allows you to plan a handful of 3-minute breaks throughout the day to meditate or simply to reset. I am continually shocked at how much I can reset my focus and energy with nothing more than three minutes of calm.
I highly recommend trying this app (available on iOS and Android) to see if it has the same effect on you.
What's New With TEM
I have gotten more messages and compliments about TEM314 than I have about any episode in quite some time. If you are one of the people who has reached out or helped spread the word, thank you!
Google has completely butchered search and that is affecting all musicians who are forging their own path rather than collecting a regular paycheck.
I share how they have broken search, why the change is here to stay, and what you can do about it.
My Final Thought of the Week
Here's a quote to send you on your way:
“Stepping onto a brand-new path is difficult, but not more difficult than remaining in a situation, which is not nurturing to the whole woman.”
—Maya Angelou
I have a friend who just left a job of 14 years for a new opportunity. She is choosing challenge and growth over comfort and coasting and that is scary.
But all growth comes from putting ourselves into situations where the outcome is uncertain, and those opportunities can be few and far between when we simply remain on a well worn path.
May all of us have the courage to leap to a brand-new path like my friend just did.
Here's to having a creative week!
Cheers,
Andrew
The Entrepreneurial Musician
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