TEM126: Cathy Heller on getting a major record deal yet still failing, being analytical about your approach to the music business and persevering until you close the gap

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TEM126: Cathy Heller on getting a major record deal yet still failing, being analytical about your approach to the music business and persevering until you close the gap

Cathy Heller is a hugely successful singer-songwriter, the owner of Catch the Moon Music and the mother of three children under the age of six (!) living in LA.

What You'll Learn:

  • How getting two different major record deals in LA still didn’t lead to any commercial success for Cathy

  • How cycling through “real” jobs for two years helped her realize that she had to be true to herself and make music for a living

  • The very thorough research method she used to get her songs successfully placed on television and film

  • The various things she offers today including her own agency, an online course and a podcast “Don’t Keep Your Day Job” which is all about reverse-engineering your dream job (which led to a book deal with a major publisher)

  • Why intentionally writing for commercial success is not selling out

  • How the key to commercial success in business is making something that someone else wants

  • Why self-perception is such a powerful thing and can easily derail even the most successful person

  • How ever though a stadium full of people listen to each episode of her podcast, she really is only talking to one person at a time

  • A songwriting exercise she does to help get ideas out (which is applicable to anyone doing anything)

  • The importance of sticking with something until you can close “the gap”

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz