TEM34: A Conversation with Lance LaDuke on marketing

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TEM34: A Conversation with Lance LaDuke on marketing

For Episode 34 I welcome back my partner at Pedal Note Media, Lance LaDuke.

Lance is fresh off of an appearance as a Thought Leader at "Marketing Chamber Music: A Savvy Strategy for Success", an event arranged by David Cutler as a part of the Chamber Music America Conference in New York City.

Lance has some really great ideas about marketing and shares with us a bunch of groups that he thinks are really doing the arts marketing thing well. It's a list that really made me think!

Topics Covered:

  • Using a business model canvas to hone your product and determine exactly what problem you are going to solve for whom

  • If 99% of people are going in one direction with their marketing that you should be going in the other direction

  • How marketing is everything (and everything is marketing)

  • Why you or your product need to be remarkable in the literal sense

  • Why you must be incredible before you ramp up your marketing

  • Why only competing on price to make a name for yourself is a losing game

  • Why how you are perceived is reality

  • Why you shouldn’t assume that anyone cares that you can do something better than it has already been done

  • The importance of finding someone who is having success in your corner of the music business and figure out how they’re doing everything they’re doing

Links:

Books:

Favorite Quote from the Interview:

  • "Marketing is everything and everything is marketing. Everything you do should be with an eye towards it."

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass