Jason Heath — Blog — The Entrepreneurial Musician

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TEM68: Start small but start now

Topics Covered:

You don't need to go to school for four years to learn marketing - you have to market stuff
Don't wait for things to be perfect - you have to start somewhere
Don't talk about things instead of doing them
The importance of networking a lot so you can get good at it
Market for a small charity as practice
How soon can you start

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Produced by Joey Santillo

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TEM62: Jason Heath of the Contrabass Conversations Podcast on finding your voice, executing on a great idea and his advice on starting a podcast

Jason Heath is a professional bass player, a very successful podcaster, one of the most read bloggers in the classical music world and teacher.

Topics Covered:

How he had a rather sudden realization when he was a graduate student that he needed to figure out how to make money and what actions he took to make that happen
How he was able to find his voice and exact target audience when he first started blogging
The combination of finding a good idea and then doing the work over an extended period of time
How Jason no longer caring what people thought led to him creating more personal content which made his blog really take off
Why the notion that you must have a very specific voice in order for a blog to be successful may not be true all of the time
How Jason's reach through the blog and podcast led to 56 bass players auditioning at DePaul his first year of teaching there
His advice about starting a podcast
How having an interview-based podcast has many benefits including making you a better listener and networking
How hosting a podcast in the arts is still a blue ocean
How to repurpose your content for new content
How long it takes for Jason to fully produce a one-hour episode of Contrabass Conversations
Why regularity of content is so important for a podcast but how you have multiple options for when to schedule episodes
The equipment Jason uses to produce his podcast

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Favorite Quotes:

"In your 20's and 30's you obsess about what everyone thinks about you. In your 40's and 50's you realize they aren't thinking about you as much as you think they are. In your 60's and 70's you figure out they were never thinking about you in the first place."
"The best possible time to start a podcast is five years ago. The second best time is right now."
"Done is better than good."

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Joey Santillo