The Perfect Thing

I stumbled onto this article from a marketer I wasn’t familiar with, Michel Fortin. I found this post because he quoted Dori Clark, whose work I love.

An excerpt from the article:

The perfect thing doesn’t exist so stop hiding behind the excuse of waiting for it. Do your best. Not your best overall. Your best right now. Then share it with the world. Then do it again just a little better.

That’s all any of the people we look up to in the business have ever done.