TEM155: Embracing change and reaching a quarter of a million people every week - A conversation with Suzanne Bona
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TEM155: Embracing change and reaching a quarter of a million people every week - A conversation with Suzanne Bona
Suzanne Bona is the host of Sunday Baroque, a radio show heard by over a quarter of a million people every week on over 200 stations nationwide.
The TEM Question of the Week:
What skills have you acquired from a non-dream job that you've been able to utilize as an entrepreneur and did you realize those skills might be eventually useful at the time?
Join the discussion by heading to http://www.andrewhitz.com/tem155 and leaving a comment.
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What You'll Learn in TEM155:
Suzanne's background in music and the winding path she has taken to get to today
The importance that a couple of music teachers played in her life (and how awesome my wife is!)
How she founded Sunday Baroque which is now carried by over 200 radio stations across the country and heard by a quarter million people every week
The brilliant idea she negotiated for herself when she started a full-time sales job at a radio station which enabled her to learn the ropes of radio
The skills she learned in her sales job that directly applied to her future entrepreneurial endeavors
How she she ended up partnering with NPR to both produce and distribute Sunday Baroque and the factors that led them to amicably part ways after they had outgrown one another
The benefits of being a small and nimble operation
How technology is becoming a great equalizer in the world
Her attitude that change is hard but change is also interesting
Why Susan still tries to see each episode of Sunday Baroque through a different lens even after 31 years
What made the pitch email from Suzanne's intern so well written and why it got her on the podcast when most of them don't even get answered
Links:
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And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.
Produced by Andrew Hitz
Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at: