TEM181: Owning your own network and turning an idea into a product- A conversation with Truelinked CEO Sune Hjerrild
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TEM181: Owning your own network and turning an idea into a product- A conversation with Truelinked CEO Sune Hjerrild
Sune Hjerrild is a former professional tenor and the CEO of Truelinked
On Today's Episode of The Entrepreneurial Musician:
The story behind Sune losing all of his opera contacts in France that led him to realize how vital it is for musicians to own their own network
The importance of not having all of your career eggs in one basket
The original idea behind TrueLinked and how it has pivoted over time
The decision to purchase OperaBase and why that brought so much value to the platform
The importance of reaching customers where they are already hanging out
The conversation Sune had with an entrepreneur on a short flight that inspired him to get to work on his idea which eventually became Truelinked
The "Four Big A's" that Truelinked serves: Arts organizations, artists, agencies and audience
Why good agents are still the heart of connectivity in the opera world
The "zero error culture" many musicians are raised in and why we have to battle that if we want to be successful entrepreneurs
Links:
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And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.
Produced by Drake Domingue
Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at: