TEM20: Are you fungible? Hopefully not! (TEM Short)

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TEM20: Are you fungible? Hopefully not! (TEM Short)

This is in reaction to my interview from TEM19 with Canadian jazz pianist, composer and entrepreneur Ron Davis. Ron mentioned the dangers of being fungible in today's music business. If you are simply selling skills that many people can do at or nearly at your level, prepare for the race to the bottom in terms of compensation.

The key is to market yourself rather than simply your skills, just as Ron has.

Links:

• TEM19: Ron Davis

Books Referenced:

• Linchpin by Seth Godin

• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

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Produced by Austin Boyer and Buddy Deshler of FredBrass