TEM108: Seth Hanes Quotes (TEM Short)

in ,

Listen via:

iTunes
Spotify
SoundCloud
Stitcher

Seth Hanes is a horn player, digital marketer and author of "Break into the Scene: A Musician's Guide to Making Connections, Creating Opportunities, and Launching a Career".

This TEM Short features thoughts on my favorite Seth Hanes quotes from TEM107.

Quotes:

  • "The tactics don't dictate the strategy. The strategy should dictate the tactics."

  • "I think the first step that anyone should take, before they do anything...don't make a Facebook page, don't even make a website, don't do anything. The first thing you should do is first figure out what is the product or service that you have that solves an actual problem that people have? You have to identify a problem that you can solve."

  • "That's how I got on all of these (podcasts and blogs.) How can I be even kind of useful to this person? That's how I did that. And it cost me zero dollars."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm only two away!) by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM107: Seth Hanes on how to get guest appearances on podcasts and blogs, getting a self-published book to number one on three different Amazon lists and why strategy should always dictate tactics

in ,

Listen via:

iTunes
Spotify
SoundCloud
Stitcher

TEM107: Seth Hanes on how to get guest appearances on podcasts and blogs, getting a self-published book to number one on three different Amazon lists and why strategy should always dictate tactics (and not the other way around)

Seth Hanes returns to TEM to tell us all about how he got his book, Break Into the Scene, to #1 on three different Amazon lists.

What You'll Learn:

  • The importance of having specific goals when marketing and of having a feedback loop to verify whether what you were doing was productive

  • Why strategy should always dictate tactics and not the other way around

  • Why the first step should always be identifying a specific problem your product or service will solve for people

  • How Seth built an email list (including the hard part - getting the first 100 subscribers!) and how he used it to help launch the book

  • The importance of validating an idea or product early in the process to make sure anyone will buy it

  • How he was able to get booked as a guest on 10 podcasts and write 10 guest blog posts in conjunction with the book launch

  • Gary Vaynerchuk's advice on how to launch a book (which is really easy for anyone to do for no money at all and applies to anything, not just a book)

  • Why he writes in his own voice in spite of the occasional critic

  • Why the key to marketing yourself as a musician is pushing past the discomfort

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM70: It's all about your pitch (TEM Short)

in ,

Listen via

Apple Podcasts
Spotify
Soundcloud
Stitcher

TEM70: It's all about your pitch (TEM Short)

This TEM Short is in response to my interview with Seth Hanes, author of "Break Into the Scene: A Musicians Guide to Making Connections, Creating Opportunities, and Launching a Career", in Episode 69.

I discuss how Seth gave the perfect pitch to an influencer in the music business which led to a job and helped to launch the most current phase of his career.

Links:

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

TEM69: Seth Hanes, author Of "Break Into the Scene", on the value of being willing to learn anything, the best time to take risks in your career and turning your skills into leveragable assets

in ,

Listen via

Apple Podcasts
Spotify
Soundcloud
Stitcher

TEM69: Seth Hanes, author Of "Break Into the Scene", on the value of being willing to learn anything, the best time to take risks in your career and turning your skills into leveragable assets

Seth Hanes is a musician, author and digital marketing consultant.

Topics Covered:

  • Seth's humble beginnings in music and how he came to become a professional musician

  • The day he realized the "traditional" path in the music business didn't align with his desires

  • How the tumultuous environment for professional orchestras in 2010 and 2011 sparked a curiosity in him which led to him learning a lot about why many orchestras were having financial troubles

  • How Seth leveraged his job at a parking garage to gain access to an influential person in the music business who eventually became his boss

  • The value of knowing that even if you lack a specific skill that you can always learn it

  • His battle of knowing he needed to move on from a job that was no longer a good fit yet being afraid of quitting

  • The great advice he received that led to him going all in on working for himself rather than just seeking a better job than his last one

  • My opinion on Pat's vs. Gino's

  • Why the best time to take risks in your career is when you are young

  • The importance of turning the skills you have into assets you can leverage

  • The difference between a freelancer and an entrepreneur

  • The myths of freelancing

  • Why success in the music business is about a lot more than just being really good at your instrument

  • Why meeting even one person a month you wouldn't otherwise meet could eventually lead to tens of thousands of dollars

  • The importance of pitching people the right way (where they are getting at least 51% of the value of the exchange)

  • Why you have to believe what you're doing is going to make the world a better place

  • The bonus materials available for free at breakintothescene.com (you don't even have to buy the book!)

  • Why you should look for how you can be valuable to other people

  • Examples of non-musical things you can do for someone else to connect with them in an authentic way

Links:

Favorite Quotes:

"Even if I don't know how to do it, I know I can figure it out. That's always my perspective on everything. And to this day I still take on projects like client work and things that I don't necessarily know all the answers to but I know I can figure it out."

"Action expresses priorities."

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo