TEM81: Make yourself famous

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An episode about the different ways to make yourself famous (and why it's important!)

Topics Covered:

4:00 - The two ways to get famous (and which one is a lot easier!)
6:20 - The definition of branding (that's actually useful)
8:30 - Identifying exactly who your audience is and what do they value (and where you can best reach them)
15:10 - Why content marketing is a good strategy for making yourself famous
17:30 - How I became well-known in the tuba community (Spoiler: It had to do with circumstances and not being great)
19:20 - Why making yourself "famous" has nothing to do with ego

Links:

The Savvy Musician's 10 Tips for 2017 with David Cutler: Part 1 and Part 2
Ariel Hyatt: Episode 49
The Savvy Arts Venture Challenge
21CM
Parker Mouthpieces
The Brass Junkies Episode 3: Michael Parker

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

TEM70: It's all about your pitch (TEM Short)

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TEM70: It's all about your pitch (TEM Short)

This TEM Short is in response to my interview with Seth Hanes, author of "Break Into the Scene: A Musicians Guide to Making Connections, Creating Opportunities, and Launching a Career", in Episode 69.

I discuss how Seth gave the perfect pitch to an influencer in the music business which led to a job and helped to launch the most current phase of his career.

Links:

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

TEM67: Mistakes I made in my kickstarter campaign (TEM Short)

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TEM67: Mistakes I made in my kickstarter campaign (TEM Short)

This TEM Short is in response to my interview with Ariel Hyatt, author of "Crowdstart: The Ultimate Guide To A Powerful & Profitable Crowdfunding Campaign", 

I discuss the mistakes I made when executing the Kickstarter campaign for Pedal Note Media's Brass Recording Project in 2013.

Links:

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

TEM66: Ariel Hyatt, author of "Crowdstart: The Ultimate Guide to a Powerful & Profitable Crowdfunding Campaign"

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TEM66: Ariel Hyatt, author of “Crowdstart: The Ultimate Guide to a Powerful & Profitable Crowdfunding Campaign”

Digital marketing and branding rock star Ariel Hyatt returns to TEM to discuss her brand new book.

Topics Covered:

  • Trends she has noticed about crowdfunding through her own campaign and helping countless clients with theirs

  • The most common mistake people make when running a crowdfunding campaign

  • Why you have to be so direct when asking people for support

  • The importance of building a crowd before you ever launch your campaign

  • Why you need a compelling name for your campaign and a compelling pitch that tells a story

  • The importance of having a very specific schedule for the duration of your entire campaign

Links:

Favorite Quote:

  • "The assumption is everyone saw (your campaign) and nobody wants to donate when the truth is that nobody saw it and everyone wants to donate."

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Joey Santillo

TEM50: Monetizing a cocktail party (TEM Short)

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TEM50: Monetizing a cocktail party (TEM Short)

This TEM Short features thoughts about my conversation with Ariel Hyatt, founder of Cyber PR and social media rockstar, from Episode 49.

Links:

Want to help "keep the lights on" and make future episodes of TEM possible? Please visit our Patreon page to see how you can help:

https://www.patreon.com/tempodcast

Produced by Austin Boyer of FredBrass

TEM49: Ariel Hyatt of Cyber PR

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TEM49: Ariel Hyatt of Cyber PR

Ariel Hyatt is the founder of Cyber PR. She is an entrepreneur, author and speaker who focuses on the intersection of social media, PR and online marketing.

The day I dreamed up TEM, Ariel was on my immediate short list for guests I had to interview for the podcast. Listen and you'll hear why.

Topics Covered:

  • An example of a perfect email pitching someone

  • The value of networking through social media

  • Why the days of the formal press release are over

  • Why you always need to worry about what the other person is getting out of any interaction

  • The new "paradigm of millions"

  • The pitfall of dehumanizing your social media engagements

  • How many social media channels you should be on and how to choose which ones

  • The pitfalls on social media for artists in particular

  • The problem with viewing social media through the lens of ROI

  • How Ariel has had to shift her business model over the years and the parallels with today's musician

  • Why Facebook is the dominant platform and why it works so well as a marketing tool

  • How Facebook is now "pay to play" and the minimum amount you should be paying each month on Facebook to get noticed

  • Why you need a Facebook page and not just a personal profile

  • Her latest completely free resource for artists, Social Media House

  • What Cyber PR offers for musicians and entrepreneurs

Links:

Favorite Quote:

  • "The thing that will hurt you the most in your quest to stand out is not caring about other people...there is nothing in it for them if you pay no attention to them but you expect the attention be paid to you."

  • Bonus Quote: "When was the last time you went to a cocktail party and were pissed off that you didn't make money. That's how you have to think of social, like a big cocktail party."