TEM Coaching Tip: Tips on batching social media

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I have been pretty obsessed with systems lately.

At times I can struggle to keep up with all of the various outputs I currently offer the world and the only thing that saves me is having systems in place to fall back on.

Between TEM Coaching, The Brass Junkies, Pedal Note Media, the various offerings from Hitz Academy and Band Director’s Guide it can all get overwhelming.

One of the things I can fall behind on is social media.

Posting on social media doesn’t ever have to get done, so it is always a candidate for being temporarily pushed to the side.

But I’m happy to report that I’ve found a solution and that solution is batching.

Rather than waiting for a hole in my schedule large enough to think up good content, make that content and then post it in a thoughtful manner, I try to lump those different phases of social media together.

It is incredible how much more effective it is! Not only do I get more done, but the stuff I make is also better because I am able to get into the content creation zone and minimize distractions.

This infographic is a great blueprint for how you can batch the creation of your social media content.

TEM50: Monetizing a cocktail party (TEM Short)

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TEM50: Monetizing a cocktail party (TEM Short)

This TEM Short features thoughts about my conversation with Ariel Hyatt, founder of Cyber PR and social media rockstar, from Episode 49.

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Want to help "keep the lights on" and make future episodes of TEM possible? Please visit our Patreon page to see how you can help:

https://www.patreon.com/tempodcast

Produced by Austin Boyer of FredBrass

TEM49: Ariel Hyatt of Cyber PR

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Listen via:

Apple Podcasts
Spotify
SoundCloud
Stitcher

TEM49: Ariel Hyatt of Cyber PR

Ariel Hyatt is the founder of Cyber PR. She is an entrepreneur, author and speaker who focuses on the intersection of social media, PR and online marketing.

The day I dreamed up TEM, Ariel was on my immediate short list for guests I had to interview for the podcast. Listen and you'll hear why.

Topics Covered:

  • An example of a perfect email pitching someone

  • The value of networking through social media

  • Why the days of the formal press release are over

  • Why you always need to worry about what the other person is getting out of any interaction

  • The new "paradigm of millions"

  • The pitfall of dehumanizing your social media engagements

  • How many social media channels you should be on and how to choose which ones

  • The pitfalls on social media for artists in particular

  • The problem with viewing social media through the lens of ROI

  • How Ariel has had to shift her business model over the years and the parallels with today's musician

  • Why Facebook is the dominant platform and why it works so well as a marketing tool

  • How Facebook is now "pay to play" and the minimum amount you should be paying each month on Facebook to get noticed

  • Why you need a Facebook page and not just a personal profile

  • Her latest completely free resource for artists, Social Media House

  • What Cyber PR offers for musicians and entrepreneurs

Links:

Favorite Quote:

  • "The thing that will hurt you the most in your quest to stand out is not caring about other people...there is nothing in it for them if you pay no attention to them but you expect the attention be paid to you."

  • Bonus Quote: "When was the last time you went to a cocktail party and were pissed off that you didn't make money. That's how you have to think of social, like a big cocktail party."