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TEM49: Ariel Hyatt of Cyber PR
Ariel Hyatt is the founder of Cyber PR. She is an entrepreneur, author and speaker who focuses on the intersection of social media, PR and online marketing.
The day I dreamed up TEM, Ariel was on my immediate short list for guests I had to interview for the podcast. Listen and you'll hear why.
Topics Covered:
An example of a perfect email pitching someone
The value of networking through social media
Why the days of the formal press release are over
Why you always need to worry about what the other person is getting out of any interaction
The new "paradigm of millions"
The pitfall of dehumanizing your social media engagements
How many social media channels you should be on and how to choose which ones
The pitfalls on social media for artists in particular
The problem with viewing social media through the lens of ROI
How Ariel has had to shift her business model over the years and the parallels with today's musician
Why Facebook is the dominant platform and why it works so well as a marketing tool
How Facebook is now "pay to play" and the minimum amount you should be paying each month on Facebook to get noticed
Why you need a Facebook page and not just a personal profile
Her latest completely free resource for artists, Social Media House
What Cyber PR offers for musicians and entrepreneurs
Links:
Favorite Quote:
"The thing that will hurt you the most in your quest to stand out is not caring about other people...there is nothing in it for them if you pay no attention to them but you expect the attention be paid to you."
Bonus Quote: "When was the last time you went to a cocktail party and were pissed off that you didn't make money. That's how you have to think of social, like a big cocktail party."