TEM113: Yuri Cataldo of the Advance Your Art Podcast on how to market with no budget, moving on quickly from a big setback and how he got a product into the gift bag at the Oscars

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TEM113: Yuri Cataldo of the Advance Your Art Podcast on how to market with no budget, moving on quickly from a big setback and how he got a product into the gift bag at the Oscars

Yuri Cataldo, host of the Advance Your Art Podcast, shares the story of his wild career path including stops on Broadway, a tech startup and academia.

What You'll Learn:

  • Why the piano, which he no longer plays that much, is the first thing he heads for when creatively stuck

  • How Yuri’s early path included mechanical engineering, journalism and theater and how he kept having the courage to change directions until he found something that worked for him

  • How he was working as a designer on four Broadway shows plus an opera in Los Angeles at the same time when both the 2008 recession and divorce struck at the same time

  • How he came up with his next big idea literally on the drive back home to move back in with his parents which was immediately on the heels of his life turning upside down

  • How it took him two years from between coming up with his big idea and launching it and how he had many crappy jobs in the meantime to pay the bills, all the while working on his idea

  • How one of those crapy jobs led him to learn a lot about sales, which has helped him in every endeavor since then (and how he talked his way into that job with absolutely no experience at all)

  • Why he started selling bottled water that didn’t even exist yet (and why that is common for entrepreneurs and how we can all learn from it)

  • How learning to get press and marketing with no money was born out of necessity

  • Why reporters don’t care about you or your product but really care about the story behind it (and how to use that in your pitch to get coverage)

  • How he raised 2x his goal during an Indiegogo campaign and the important benchmarks to shoot for

  • The origins of Yuri's Advance Your Art podcast and why it has turned into a passion project

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM42: Nate Zeisler of The Colburn School

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TEM42: Nate Zeisler of The Colburn School

Nate Zeisler is the Director of Community Engagement and Career Development at the Colburn School and one of the founders of Arts Enterprise. Over a decade ago he was at the forefront of the entrepreneurial movement within academia and is constantly working to educate students about the intersection of business and the arts.

Nate has had a fascinating career that has included being an elementary band director, a professional bassoon player, a creator of multiple organizations and a professor known for breaking down barriers within academia.

His positivity is contagious and his passion for his work is genuine and he was one of the people I instantly knew I needed to interview when I first dreamed up this podcast.

Topics Covered:

  • How he spent two years doing research before he founded his first chamber ensemble

  • The importance of knowing your risk tolerance when plotting your career

  • How he met his future cofounder of Arts Enterprise when he waited on her table as a doctoral student

  • Why the immediate success of arts enterprise at the university of Michigan made them aware that it would also work well at other schools

  • Why teaching an entrepreneurship class that combined music majors and business majors was so fascinating

  • Why being successful on a number of different fronts led him to reaching a breaking point

  • The importance of sustainability

  • What young musicians need to know about the intersection of business and the arts

  • The "Three Buckets" of project-based work

Links:

Resources Nate Recommends:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer of FredBrass

TEM32: Sam Pilafian of Boston Brass on founding a world-renowned chamber group, what makes someone hirable and how luck seems to be self-generated

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As one person who heard this episode with Sam Pilafian said to me "People just don't have careers like this any more. It doesn't even seem real all the things he's done." Anyone who has played with the Metropolitan Opera, Lionel Hampton and Pink Floyd has some lessons the rest of us can learn from. The entrepreneurial path of Sam Pilafian is incredible. Someone will write a book about this man someday. 

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TEM31: What's In store for TEM in 2016

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This is a quick run down of what's in store for the podcast in 2016 including a few changes to the format. As you'll hear, I will still be doing interviews with industry leading entrepreneurs. But I'll also be discussing various aspects of entrepreneurship with different guests in a more in depth basis.

I will also be discussing my latest venture which will soon be found at banddirectorsguide.com. I'll be sharing the entrepreneurial lessons I learn (hopefully not all the hard way!) as I launch this brand new business.

I'm excited for what the year ahead has in store!

Links:

Books Referenced:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM30: Can you withstand an avalanche of no's? (TEM Short)

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TEM30: Can you withstand an avalanche of no's? (TEM Short)

Links:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM29: Peter Seymour of PROJECT Trio on energy in your presentation, taking action and the need to be brutally honest with yourself about what you can and can not do

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Peter Seymour is one of my heroes in the business. From traditional success (postions with the New World Symphony and Cleveland Orchestra) to founding one of the most creative and successful chamber groups of the last decade (PROJECT Trio), Peter has taken the music industry by storm and his energy is completely contagious. This will fire you up!

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TEM28: The most important part of being an entrepreneur (TEM Short)

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TEM28: The most important part of being an entrepreneur (TEM Short)

The most important part of being an entrepreneur is obvious and even though it goes without saying, we still need to be reminded from time to time.

Links:


You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM26: Believing you can figure it out (TEM Short)

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TEM26: Believing you can figure it out (TEM Short)

There are two kinds of people in the world: those who believe they can figure out absolutely anything and those that don't. The former make the best players, teachers, entrepreneurs, conductors, anything. The latter usually end up bitter.

I love Jennifer and Julia's story from TEM25 about "figuring it out."

Links:

Books Referenced:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

TEM19: Ron Davis, Canadian jazz pianist, on the dangers of being fungible,why sales is such a huge part of what musicians do and how he is the prototypical example of a portfolio musician

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TEM19: Ron Davis, Canadian jazz pianist, on the dangers of being fungible,why sales is such a huge part of what musicians do and how he is the prototypical example of a portfolio musician

Ron Davis is one of the preeminent jazz musicians in Canada who is known for his innovative collaborations and forward thinking. He is a performer, writer, arranger and teacher who has taken a fascinating route to get to where he is today.

He began his professional career by becoming a lawyer. He then got his PhD in French and became an Assistant Professor at the University of Toronto. Then incredibly, after 10 years of not playing a note, picked music back up and became one of the most successful jazz musicians in all of Canada.

On Today’s Episode of The Entrepreneurial Musician:

  • The courage it took for him to get out of his well-paid and steady "cul-de-sac" of a job to become a full-time musician again

  • How he is the prototypical example of a portfolio musician

  • Why sales is such a huge part of what musicians do

  • What drives the innovative collaborations that comprise his project Symphronica

  • The dangers of being fungible

Links:

 Books Referenced:


You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

Networking isn't about instant gratification

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"Networking isn't about instant gratification. It is about fostering relationships over a career."

-Jeff Conner of Boston Brass from Episode 7 of The Entrepreneurial Musician

Networking is just like learning a really difficult recital program. It takes a plan and it takes having the discipline to execute that plan over the long haul.

A lot of musicians are good at networking. Not many are great.

That is an easy point of differentiation for anyone in the business who is willing to put in the effort.

TEM16: Become irreplaceable (TEM Short)

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TEM16: Become irreplaceable (TEM Short)

Here are my reflections on my interview with Mike Nickens from Episode 15 and how he went above and beyond his job description to make himself irreplaceable.

I also share a business lesson that my father taught me almost 30 years ago that are some of the wisest words I've ever heard on the subject. He was an electrical engineer but this lesson applies just as much to the music business as it does to engineering.

Links:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass